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And to find out how, we're joined by Melissa Bowerman. It was the first running shoe released by the company, designed by Bill Bowerman, after sitting for breakfast with his wife and noticed that the waffle iron's grooves can be a fantastic mold for sneakers - who thought that such fun origin will start a revolution in the shoe industry.
Bill Bowerman was the co-founder of Nike.

Bowerman was also a mentor, coach and friend to Phil Knight, with whom he co-founded Blue Ribbon Sports, the precursor to Nike, in 1964.

Nike Waffle Racing Flat Moon Shoe Sale Price: $437,500.

36 years ago, the Nike Waffle Racer was introduced.

How A Waffle Iron Inspired The Iconic Running Shoe | Running Nike - The Bill Bowerman Story #shorts #nike #runningshoe #iconicrunningshoe #inspiredAbout this. Model: Nike Running - Nike Waffle Trainer Purpose: Running Original Release: 1974 Updates: Nike Running News The Nike Waffle Trainer was an early running shoe that first released in 1974. Nike's Holy Grail had been reclaimed, and now .

2011. Beyond that, Davis also claims that he actually saw Bowerman making that first pair of Nike shoes with a waffle iron of all things. The inventor of Nikes used a waffle iron to make the treads. What they developed was a shoe that had the best of both worlds, a good amount of traction, plus an outsole that could be used on the road, grass, dirt or track. It is the world's largest supplier of athletic shoes and apparel . The shoe coach Bowerman destroyed his wife's waffle iron developing. Bowerman's first eureka moment for footwear innovation came in 1971, when he and his wife were making waffles for breakfast: It sparked an . 1979 - Nike introduces patented "Air" technology with new Tailwind shoe. Kirby Lee/WireImage/Getty Images For sports fans and sneaker heads, there may not be anything more iconic in the world of athletic footwear than the Nike swoosh. Waffle Soles were created by Bill Bowerman using his wife's Waffle Iron. The first shoes were called Nike "Moon Shoe".

Bowerman received his shoe patent number 3,793,750 on February 26, 1974 and Nike began producing the "waffle" trainers the same year. Note how the soles look similar to the grooves of a waffle iron.

The shoes were made in a waffle iron and were the first Nike shoes worn during competition. "This is going to make me want to go work out right now," Oprah .

Bill Bowerman with an Oregon track athlete circa 1969. Its sleek rubber construction allowed for a lighter weight than other track shoe outsoles of the era .

Oregon's Hayward Field was transitioning to an artificial surface, and Bowerman wanted a sole which could grip to grass or bark dust without the use of spikes.

In 1971, Oregon track coach and Nike Co-founder Bill Bowerman used his wife's waffle iron to experiment on rubber to create a new sole for track shoes that would grip but be lightweight and increase the runner's speed. The shoes were made by Nike co-founder Bill Bowerman, who used his wife's waffle iron to create a new kind of running shoe with a waffle-patterned sole to help runners improve speed. Bill's breakthrough spawned Nike's Waffle Trainer, released in 1974, the first innovation in a company that became known for them. Founder Bill Bowerman used a waffle iron to create a sole that offered amazing traction for runners.

The first Nikes to feature Waffle Soles were Nike Moon Shoes.

The first Nikes to feature Waffle Soles were Nike Moon Shoes. One morning in 1972, Oregon Track Coach Bill Bowerman unexpectedly created the first innovation in Nike's history while pouring rubber into his wife's waffle iron.

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The Nike Waffle 'Moon Shoe' was one of the first to be created by Nike co-founder Bill Bowerman and was designed for runners at the 1972 Olympic trials. It should open to show a waffle print design like a real waffle iron.

1. The idea for Nike's first shoe, the Waffle Trainer, was born, marking the end of the era of flat-soled running shoes. Most notably, the materials of the shoe have been updated in order to provide better comfort, durability, and breathability. By the early 1970s, Blue Ribbon Sports was prepared to launch its first line of shoes, which even then bore the swoosh logo that has since become so iconic. Oregon University track-and-field coaching icon Bill Bowerman co-founded Nike and experimented with the now-famous running shoe's sole traction by pouring rubber into his wife's waffle iron .

Super comfy and classic, this absolutely is first-team worthy.

The first Nike Free shoe came out in 2005. Phil used his wife's waffle iron to create the first Nike shoes with greater traction.

wife Barbara Bowerman's waffle . The Swoosh Was on the First Line of Nike Shoes. This super grippy design is now made just right for kids.

The experimentation with a waffle iron and liquid urethane would result in the Waffle Trainer in 1974.

All-Day Traction 2.

As co-founder with Phil Knight of Blue Ribbon Sports, the precursor of Nike, Bowerman and the company crew launched the waffle sole at the U.S. Olympic track and field trials in Eugene in 1972.

Within the decade, Nike began to sell shoes in Asia for the first time with factories in Korea and Taiwan.

One model of early Nike shoes were known as Waffle Trainers and for good reason: not only did the sole resemble a waffle iron grid, but the waffle iron itself was an inspiration for Nike shoes in the first place. Tap to play or pause GIF Netflix The "Moon Shoes" mark the very start of Nike's journey in performance innovation, which took place in 1971 when Bill Bowerman poured rubber into his wife's waffle iron to create the first-ever Waffle sole.

Nike Waffle Racing Flat "Moon Shoe" - $475,500.

A pretty significant shoe in the history of competitive shoe .

He believed that the soles, with the waffle iron print, would have a better grip on the track for competitive athletes.

If you want our opinion on the pack (which of course, you do), these are the strongest Air Max 90s to release since the OG Infrared release of 1990.

The Nike "Moon Shoe," with its waffle sole designed by Bowerman, was Blue Ribbon Sports' first major design innovation when it debuted at the U.S. Olympic Track and Field Trials in 1972. The shoes are the creation of Nike co-founder and Oregon University track coach Bill Bowerman, who in 1970-71 famously came up with the first prototype by creatively using his wife's Belgian waffle iron and pouring rubber into the mold for the famous "waffle" look of the sole.

7. In one landmark experiment, he squeezed rubber in his wife's waffle iron, producing the waffle sole.

He previously made the Cortez shoe, yet at the same time needed to make a shoe significantly lighter that could be worn on different surfaces.

Bill Bowerman was watching his wife use their waffle iron one morning in 1971 when he was suddenly struck by the honeycomb shape of the waffle. Initially estimated to be sold for a mere $160,000, the 'Moon Shoe' made history yesterday .

The name Nike means the Greek goddess of victory and came from one of the company's first employees. The shoes looked like this: Note how the soles look similar to the grooves of a waffle iron. Bowerman was inspired to create the waffle sole traction pattern for Nike's early running shoes by experimenting with his wife's waffle iron, pouring rubber into the mold to create the first . Bill's breakthrough spawned Nike's Waffle Trainer, released in 1974, the first innovation in a company that became known for them. While the collection was set to be auctioned off online, 99 pairs were privately sold to international entrepreneur Miles Nadal for a cool $850,000, with the final pair being withheld to hit a public auction: a Nike Waffle Racing Flat 'Moon Shoe'. Tell Your History by .

The sneaker was designed by Nike co-founder and ex-University of Oregon track coach Bill Bowerman, who designed the shoe's signature (and now brand-iconic) waffle outsole by playing around with . 3.

The rubber mould inspired Nike's first shoe, the Waffle Trainer, which debuted in 1974.

Today, Nike is a multibillion dollar business.

The shoe is covered by two of Bowerman's US . Because no one has actually said what it is, I'll add: this is a keychain.

The rubber mold inspired Nike's first shoe, the Waffle Trainer, which debuted in 1974. Plus, see-through mesh and suede make it extra awesome for everyday adventures.

The rubber mould inspired Nike's first shoe, the Waffle Trainer, which debuted in 1974. Image via Large Walls No.

The waffle-soled "Moon Shoes" were made by Bill Bowerman in a waffle iron and were the first Nike shoes worn during a competition: the U.S. Olympic trials in 1972.

After the broadcast, Nike quickly reached fifty percent of the market share in the U.S. athletic shoe market.

Nike was originally created as Blue Ribbon Sports and was a distributor for Onitsuka Tiger.

This super grippy design is now made just right for kids. Nike Moon Shoes got their nickname because the impressions that the Waffle Soles left on the track resembled the footprints that astronauts left on the Moon.

During a waffle breakfast with his better half in 1970, the thought came to him . In the 32 years since the commercial aired, running has changed a lot: We're beyond waffle iron shoe tech and enjoying luxuries like moisture-wicking running skirts, glow-in-the-dark sneakers . Founder Bill Bowerman used a waffle iron to create a sole that offered amazing traction for runners.

. Go! .

Plus, see-through mesh and

Four decades later, Nike is a global sneaker powerhouse with $28 billion in annual sales.

After letting it cook, Bowerman opened up the waffle iron and Nike's waffle sole was born.

Four decades .

In February 1972, BRS introduced its first line of Nike shoes, with the name derived from the Greek goddess of victory. Founder Bill Bowerman used a waffle iron to create a sole that offered amazing traction for runners. Bowerman was the mad scientist of the group, experimenting with new shoe designs and rubber formulations to produce a better running shoe.

Those are some of the most iconic Nike shoes of all time. The Nike Waffle One "Racer Blue/White/Black" Grade School Boys' Shoe is a tribute to the original shoe that launched Nike to success. Nike, Inc. (/ ˈ n aɪ k i / or / ˈ n aɪ k /) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Bowerman invented the design after he was inspired by his wife's .

Nike did not advertise on television until 1982 during the broadcast of the New York Marathon.


This waffle patterning was almost perfect, and in 1973, the first Nike Waffle trainers were released.

Bowerman even used different types of metals and plastics to create spikes for those shoes. The Nike Waffle Trainer 2 SE makes the cut with colors and lettering inspired by going varsity level. That same year Bowerman famously poured rubber into his waffle iron, creating the prototype for Nike . The fossilized waffle iron was serendipitously discovered by the wife of Bill's son, Jon Bowerman, along with shoe treads that were handmade by Bill. Bowerman "thought running shoes could be better," Nike's first full-time employee Jeff Johnson says about the his early innovations, including the Waffle. 1971 BRS changes its name to Nike, named after the Greek goddess of victory. 1980- Nike completes .

It's one of the most intriguing corporate legends: University of Oregon track coach Bill Bowerman made one of the first Nike shoes using his at home waffle iron.

Founder Bill Bowerman used a waffle iron to create a sole that offered amazing traction for runners.

The Nike "Moon Shoe," with its waffle sole designed by Bowerman, was Blue Ribbon Sports' first major design innovation when it debuted at the U.S. Olympic Track and Field Trials in 1972.

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