For the first puck drop in the revamped arena on Oct. 3, when the Leafs host the Montreal Canadiens, “the fan is going to notice a significant difference in venue,” he said. The arena is also home to the Toronto Rock of the National Lacrosse League and a bustling stage for music. Public Transportation; Go Green; For Torontonians, the switch caught many off guard. JUST ANNOUNCED: Catch 360° of @ericchurchmusic LIVE in the round at Scotiabank Arena on January 14, 2022. Match up the hand-carved Prime Rib Sandwich, our hand breaded chicken tenders or one of our amazing burgers, with any one of the wide-variety of beer selections available within the Draught Deck. The deal struck last fall was a landmark in Canadian sports marketing, with a price tag and scope that surprised many in the industry. Scotiabank Arena is Canada’s premier sports and entertainment venue and home to the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and the NLL’s Toronto Rock. Center in Louisville while Phoenix has the Talking Stick Resort Arena. OverActive Media also owns MAD Lions, the Spanish esports franchise. But he views the new partnership as “a bit of a journey” bringing gradual change over several years. TORONTO — On Bremner Boulevard just west of Scotiabank Arena, ... Rogers, which owns Sportsnet, agreed to pay $5.2 billion for 12 years of N.H.L. Nov 29, 2020. A 140,000-square-foot office tower at the northeast corner houses Maple Leaf Sports & Entertainment Ltd. offices, as well as the Toronto office for the National Hockey League. Air Canada was interested in retaining the naming rights but the cost had apparently spiralled out of its price range. Both companies are also counting on troves of data to help point the way. For Scotiabank, the attraction was simple. Comments that violate our community guidelines will not be posted. By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. And raise a glass to English soccer team Witton Albion FC, which used to play at Bargain Booze Stadium, now known as Wincham Park. On Tuesday, the bank reported $2.1 billion of net income for the three months ended July 31, up seven per cent from the same quarter last year. 351 King Street East, Suite 1600, Toronto, ON Canada, M5A 0N1, var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o? Scotiabank Arena, formerly Air Canada Centre, is a multi-purpose arena located on Bay Street in the South Core district of Downtown Toronto, Ontario, Canada.wikipedia. Scotiabank Arena, home to NBA champions the Toronto Raptors, is set to undergo a multimillion-dollar “reimagination” to improve the fan experience. The arena is 61,780.5 square metres (665,000 sq ft) in size. It can improve retention of existing customers and help attract new ones, and “I think the potential profitability of this in the long term is very significant,” he said. “What is really cool and innovative today, two, three years down the road may be really outdated.”. "Our relationship with BMO, BMO Field and TFC is unaffected by this announcement," said Hopkinson. “It’s really endless,” Nick Eaves, MLSE’s chief venues and operations officer, said in an interview. The heavy lifting began on the Canada Day weekend with the removal of signs bearing the name of Air Canada, the arena's main sponsor for its entire 20-year history. See the setlist from Elton John at Scotiabank Arena in Toronto, ON on Oct 24, 2019. The arena is 61,780.5 square metres (665,000 sq ft) in size. [11] “We can come up with a really cool mortgage and it gets copied tomorrow. MLSE has already worked with IBM on analytics, but Scotiabank can selectively share data from nine million members of the Scene loyalty program it runs jointly with Cineplex Inc., should they choose to opt in. We hope to have this fixed soon. Christopher Katsarov/The Globe and Mail The home of the Toronto Maple Leafs and Toronto Raptors has officially been renamed Scotiabank … Calendar. “We’ve done some good things in that area, but we think this element of the Scotiabank can really help us leapfrog into a more sophisticated position,” Mr. Eaves said. Box 500 Station A Toronto, ON Canada, M5W 1E6. Thank you for your patience. The signature concession stand within the Molson Draught Deck serves up authentic pub food right within the arena. Find tickets for Elton John at Scotiabank Arena in Toronto, ON on Feb 14, 2022 at 8:00 pm. Events & Tickets. Workers remove the Air Canada Centre sign from Southern facade of 40 Bay Street in Toronto, on Saturday, June 30, 2018. Official banking partner of the Leafs, it had previously built into its contract with the team to have a crack at the arena naming rights if Air Canada did not renew. Plan Your Visit. Some information in it may no longer be current. Insider Signup. In a crowded media market, where Canada’s Big Five banks have peppered their names and logos across skyscrapers and sprawling branch networks, Scotiabank Arena offers “something that the green bank and the blue bank doesn’t have. Scotiabank Centre; Former names: Halifax Metro Centre (1978–2014) Address: 1800 Argyle Street: Location: Halifax, Nova Scotia: Coordinates: Coordinates: Owner: Halifax Regional Municipality Scotiabank Arena sporting events can hold 19,800 fans or as many as 20,511 with standing room. Pseudonyms will no longer be permitted. “We want to be able to change stuff regularly,” said John Doig, Scotiabank’s chief marketing officer. Search Events and Keywords Search. Scotiabank is also the title sponsor for running events that form a part of the Canada Running Series. ", Doig says the naming rights package, when compared to other arena agreements given what they are worth today factoring in escalators, "probably puts our deal second or third on the (North American) list. Nov 29, 2020. In 2018, Scotiabank Arena was the 13th busiest arena in the world and the busiest in Canada. Scotiabank Arena, home to the Maple Leafs and Raptors since 1999, came under the ownership of MLGL while under construction with the merger of the two franchises With MLG aging, MLGL began planning for a new home arena for the Maple Leafs in the 1990s. It will remain the official airline partner of both the Maple Leafs and Raptors under an eight-year agreement. It is a priority for CBC to create a website that is accessible to all Canadians including people with visual, hearing, motor and cognitive challenges. Comments on this story are moderated according to our Submission Guidelines. Those whose heads are spinning with arena name changes can take solace in the fact that they don't live in Naruto, Japan, where the local venue is named Pocari Sweat Stadium after a sports drink. MLSE owns or operates all of the venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and the OVO Athletic Centre. The bank has agreed to a 20-year deal worth approximately $800-million, according to sources, that will see the home of the Maple Leafs and Raptors renamed Scotiabank Arena starting next July 1. This deal also includes philanthropic opportunities with the MLSE Foundation, and a digital collaboration between MLSE and the Scotiabank Digital Factory. A team of 17 chefs as well as employees from different departments of Maple Leaf Sports and Entertainment, which owns Scotiabank Arena, are working to cook up meals at the venue’s kitchen facilities and package them on the floor beneath the scoreboard, where the Toronto Raptors and Maple Leafs had hoped to be playing at this time of the year. Ticket Information. It is the home of the Toronto Raptors of the National Basketball Association (NBA) (before the COVID-19 pandemic in Toronto, which caused the Raptors to play their home games at Amalie Arena), the Toronto Maple Leafs of the National Hockey League (NHL), and the Toronto Rock of the National Lacrosse League (NLL). CBC's Journalistic Standards and Practices. In 2018, Scotiabank Arena was the 13th busiest arena in the world and the busiest in Canada. It is owned and operated by Maple Leaf Sports & Entertainment Ltd. (MLSE), the same group that owns the Leafs and the Raptors, as well as their respective development teams. Not to mention Scotiabank Place, which used to be the name of the Ottawa Senators' arena. The Scotiabank Arena previously the Air Canada Centre from opening until June 30, 2018) (ACC) is a multi-purpose arena located on Bay Street in downtown Toronto, Ontario.It is the home of the Toronto Raptors of the National Basketball Association, the Toronto Maple Leafs of the National Hockey League, and the Toronto Rock of the National Lacrosse League. There were 154 categories on a list of items that need changing or rebranding around the arena, from the logos at the end of 2,700 rows of seats to an overhaul of the club-level restaurant, now called Scotia Club. Closed Captioning and Described Video is available for many CBC shows offered on CBC Gem. In 2018, Scotiabank Arena was the 13th busiest arena in the world and the busiest in Canada. When Scotiabank made its pitch to MLSE last year, it promised access to its Digital Factory innovation hub in Toronto to help develop digital and mobile experiences for fans. Workers begin to remove the Air Canada letters from the west side of the Air Canada Centre Saturday, June 30, 2018. Zielinski is the Culinary Director for Maple Leaf Sports & Entertainment (MLSE), which owns and manages multiple venues in the Toronto area, including Scotiabank Arena, which is the home arena for NBA’s Toronto Raptors and NHL’s Toronto Maple Leafs. Scotiabank Arena suites include comfortable seating with prime views, gourmet catering options (at an additional cost), access to buy VIP parking passes, private entry to the area, early access before all events, and dedicated suite attendant. It is owned and operated by Maple Leaf Sports & Entertainment Ltd. (MLSE), the same group that owns the Leafs and the Raptors, as well as their respective development teams. Avoid the use of toxic and offensive language. The bank's interest was peaked when it became clear that others also were eager. Scotiabank has also announced plans to add at least a million new customers over the next three to five years, citing partnerships like this one with MLSE as one of the pillars of its strategy. In addition, the minor league The ACC is part of the city's vernacular. Scotiabank sees the former Air Canada Centre as a rare jewel and was willing to pay dearly to compound its competitive edge in marketing to hockey fans. Readers can also interact with The Globe on Facebook and Twitter . The arena was renamed Scotiabank Arena on July 1, 2018 and has been recognized with more than 40 … Scotiabank Arena, formerly Air Canada Centre (ACC), is a multi-purpose arena located on Bay Street in the South Core district of Downtown Toronto, Ontario, Canada. Back in Action. Reports pegged Air Canada's existing deal at $4 million a year. Chaim, who also owns the Edo sushi restaurant on Spadina Avenue, along with a sushi stand in the Scotiabank Arena, said that Maple Leaf Sports & Entertainment (MLSE) approached him with the offer to become its kosher food vendor. Our convention centre happens to be steps away from a pretty famous waterfall, but we know your needs go way beyond that. Upcoming Events. We aim to create a safe and valuable space for discussion and debate. TV … This is a space where subscribers can engage with each other and Globe staff. ... Elton John says he owns more than 130,000 CDs and vinyl records . Comments are welcome while open. If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Please note that CBC does not endorse the opinions expressed in comments. In industry jargon, creating “stronger consideration” among potential Scotiabank customers “means a lot,” said Gord Hendren, chief executive officer of Charlton Insights. South of the border, Louisville has the KFC Yum! Scotiabank Arena was built on the site of the original Canada Post Delivery Building and retains the historic east and south walls. Scotiabank Arena is not to be confused with Scotiabank Saddledome (Calgary Flames), Scotiabank Centre (QMJHL's Halifax Mooseheads) or Scotiabank Field at Nat Bailey Stadium (Vancouver Canadians, the Northwest League). UPDATED: Read our community guidelines here. Scotiabank Arena events can be accessed by bus, streetcar, subway, and train which will all get you to downtown Toronto – a few short blocks from … The Sens' home is now called the Canadian Tire Centre. They include Banque Scotia 21k de Montreal + 10k & 5k in April; Scotiabank Vancouver Half-Marathon & 5k Run/Walk in June; Scotiabank Toronto WaterfrontMarathon, Half-Marathon & 5k in Octob… Toronto Raptors. Welcome to The Globe and Mail’s comment community. ", David Hopkinson, MLSE's chief commercial officer, called the deal "record-setting.". 3D Seating / Maps. Zielinski comes with 34 years of experience as a chef. 1,391 Related Articles [filter] Toronto Maple Leafs. With the ongoing concerns around COVID-19 and the recommendation from the Province of Nova Scotia to restrict public gatherings, the Scotiabank Centre is closed to events and public access until further notice. Scotiabank Convention Centre, also known colloquially as SCCN, is a convention centre located in Niagara Falls, Ontario, Canada, along Stanley Avenue and Dunn Street.At 300,000 square feet, it is the largest meetings and events facility in the Niagara region. Industry sources say the deal is worth a whopping $800 million. Now the hard work begins in earnest to prove that the eye-popping $800-million Scotiabank is spending on the arena’s naming rights and other sponsorship can pay off. Scotiabank Arena, formerly Air Canada Centre, is a multi-purpose arena located on Bay Street in the South Core district of Downtown Toronto, Ontario, Canada.It is the home of the Toronto Maple Leafs of the National Hockey League (NHL), the Toronto Raptors of the National Basketball Association (NBA) and the Toronto Rock of the National Lacrosse League (NLL). "The reality is hockey is super-important to us," Scotiabank's chief marketing officer John Doig said in an interview. ... Scotiabank Arena and BMO Field. We reserve the right to close comments at any time. ... Elton John says he owns more than 130,000 CDs and vinyl records . In addition, it owns Scotiabank Arena (originally named Air Canada Centre), the home arena of the Maple Leafs and Raptors, and the OVO Athletic Centre (originally named BioSteel Centre), the practice facility for the Raptors. As a result, the Air Canada Centre is becoming Scotiabank Arena next July when a 20-year agreement between Maple Leaf Sports & Entertainment and Scotiabank kicks in. "Over the past 10 years, we've invested a lot of time and effort becoming relevant to consumers who like hockey and are engaged in hockey whether it be at the NHL level all the way down to the grassroots level across the country. Compare that to the home of the Tampa Bay Lightning, which started as the Ice Palace in 1996 before becoming the St. Pete Times Forum, Tampa Bay Times Forum and now the Amalie Arena. “The research we have says consumers who are aware of our hockey programs are three-and-a-half to four times more likely to do business with us when they’re looking at financial services products,” Mr. Doig said. With assets of more than $906 billion as of July, Scotiabank's pockets run deep. Toronto Maple Leafs. For years, Scotiabank has been streamlining a once-scattershot approach to sponsorship, dropping affiliations with the Canadian Football League and cultural events like Nuit Blanche to concentrate its spending. This is a space where subscribers can engage with each other and Globe staff. Scotiabank is the title sponsor for a number of sports events including the Calgary Marathon, the CONCACAF Champions League tournament (since 2015), and the Jewish National Fund's "Pitch for Israel" event. All suites were recently renovated and … In its place, there will be temporary signs advertising Scotiabank Arena until a new sign made out of video screens can be installed on the building’s west face over the coming months. The directional signpost for the arena gates lies on a truck in the foreground. Scotiabank and communications giant Rogers are also big players in the Monopoly-like Canadian stadium market. Scotiabank is already a partner with the NHL, branding Scotiabank Wednesday Night Hockey and Scotiabank Hockey Day in Canada. He agreed, but won’t reveal any … "In Canada there is no busier place — and in a very important market for us" said Doig. Especially when the building also houses the Toronto Raptors, has a prime downtown location and is a primo concert venue. Owned and operated by MLSE, Scotiabank Arena opened its doors in February 1999 as Air Canada Centre (February 1999 to June 2018). In a country where hockey is king, having your name up in lights on the home of the Maple Leafs is where you want to be. We aim to have all comments reviewed in a timely manner. 100% (1/1) Toronto TOR Maple Leafs. If you are looking to give feedback on our new site, please send it along to, To view this site properly, enable cookies in your browser. And that’s really hard to do in financial services,” Mr. Doig said. Welcome to The Globe and Mail’s comment community. The Major League Soccer team wears the BMO name on its jersey and plays at BMO Field. Since 1996, it has been managed by the Flames. Prior to the ACC, the Leafs had called Maple Leaf Gardens home since 1931 — winning 11 Stanley Cups from 1932 to 1967. A [better interest] rate gets copied the same day. MLSE also provides fans in Toronto incredible live music and entertainment events. Read our, I'm a print subscriber, link to my account, Read more about following topics and authors. Audience Relations, CBC P.O. It is owned and operated by Maple Leaf Sports & Entertainment Ltd. (MLSE), the same group that owns the Leafs and the Raptors, as well as their respective development teams. Toronto FC, also owned by MLSE, flies the flag of rival bank BMO. This article was published more than 2 years ago. And nothing improved Scotiabank’s brand more than associations with hockey, which includes supporting thousands of youth teams across the country. © Copyright 2021 The Globe and Mail Inc. All rights reserved. To get first access to tickets before they go on sale, register now for the Church Choir fan club at EricChurch.com. Non-subscribers can read and sort comments but will not be able to engage with them in any way. 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So partnerships are the differentiation.”. Follow topics and authors relevant to your reading interests. It adopted its current name in October 2010 as Scotiabank signed on as title sponsor. For the past nine months, the bank has been working with Maple Leaf Sports & Entertainment (MLSE), the building’s owner, on a complex logistical plan to remake its appearance and, more importantly, the overall experience for fans. The home of the Toronto Maple Leafs and Toronto Raptors has officially been renamed Scotiabank Arena, as Canada Day marks the start of the Bank of Nova Scotia’s 20-year venture to burnish its brand and attract new customers. Directions & Parking. The bank’s decision to pay MLSE an average of $40-million per year − securing Scotiabank as the Leafs’ official bank, and its low-cost banking subsidiary Tangerine as the main sponsor of the NBA’s Raptors − was a calculated gamble. As a result, the Air Canada Centre is becoming Scotiabank Arena next July when a 20-year agreement between Maple Leaf Sports & Entertainment and Scotiabank kicks in. Scotiabank Arena. Maple Leaf Sports & Entertainment-Wikipedia. The arena is owned and operated by Maple Leaf Sports & Entertainment Ltd. How do I get to Scotiabank Arena using public transport? A new arena rights deal between Scotiabank and Maple Leaf Sports & Entertainment, worth a reported $800 million, will see Toronto's Air Canada Centre get a new name. That means: If you do not see your comment posted immediately, it is being reviewed by the moderation team and may appear shortly, generally within an hour. To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). The Saddledome is owned by the City of Calgary, who leases it to the Saddledome Foundation, a non-profit organization, to oversee its operation. COVID-19 Impacted Events Status. Rogers, which owns baseball's Blue Jays, boasts the Rogers Centre (Jays), Rogers Place (Edmonton Oilers) and Rogers Arena (Vancouver Canucks). Click here to subscribe. Expect the Scotiabank logo to replace that of Air Canada atop the Bay Street building as well as under the jumbo scoreboard inside. Of July, Scotiabank 's chief commercial officer, called the deal is a! The official airline partner of both the Maple Leafs reality is hockey is super-important to us, '' 's... When it became clear that others also were eager Canada atop the Bay in! To Scotiabank arena was the 13th busiest arena in the world and the busiest in Canada now the... Street in Toronto incredible live music and Entertainment events on its jersey and at! But he views the new partnership as “ a bit of a journey bringing... 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